In this blog, we’ll explore a variety of creative corporate gift ideas and share essential tips to help you choose the perfect corporate gift for clients and employees
Companies give corporate gifts to clients, distributors, employees, and others. These gifts help establish a relationship between the company giving them and the recipient. Corporate gifting has become a standard practice for many firms, helping them express gratitude, make clients feel appreciated, and strengthen brand loyalty for continued business.
Choosing the perfect corporate gift for your clients or employees requires considerable thought. The author, Gaurav Khatri, has written this blog to guide you in planning your next perfect corporate gift.
Things to Keep in Mind While Selecting Your Corporate Gift
1.Intention
It is important to first determine your rationale behind giving the gift. If you fail to do so, your gift may not achieve its intended purpose. Ideally, your corporate gift should reflect the message you want to convey, ensuring it’s meaningful and leaves a lasting impact. For example, if you are celebrating a festive occasion like Holi, you could gift organic colors and savory snacks in beautifully decorated colorful baskets as corporate gifts for Holi. If you’re celebrating a milestone or brand launch, consider gifting personalized merchandise like T-shirts, bags, or caps featuring the milestone or brand name. Alternatively, if your goal is to show appreciation for your client’s business or employees, opt for gifts that maximize their enjoyment, such as chocolate hampers or wellness kits. Check out our collection of appreciation gifts for your team
2. Audience
Corporate gifting can miss the mark if you don’t carefully consider who will receive the gift before making a choice. If the recipients of the gift belong to a small group of demographically similar people (in terms of age, gender, location, etc.) You can tailor the gift to match their preferences and interests. For example, if the group receiving the gift is one of fitness enthusiasts, you could give relevant items like fitness trackers, yoga mats, water bottles and more. If the group enjoys tech gadgets, your gifts could include power banks, portable speakers, laptop sleeves and headphones. On the other hand, if the recipients belong to a larger group of demographically variable people, it will be preferable to give a more generalized gift that is enjoyable to and usable by everyone. In these cases, desk accessories like photo frames, table lamps, and stationery could be a better choice. If you don’t give thought to who your audience is and end up gifting a fitness tracker to clients who don’t exercise, your gift will neither be impactful nor be appreciated by your clients despite the money spent on the gift and the sincere intention behind it.
3. Budget
This is a very important consideration while giving any corporate gift. Set your overall budget first, then divide it by the number of recipients to figure out how much you can spend on each gift. This is an important activity because corporate gifts can range from notebooks and pens to Apple watches and luxury hotel vouchers. You want to give the best possible gift within your budget and want your gift to be perceived as practical and thoughtful while neither being too lavish nor too frugal. It’s easy to pick a gift for employees that seems to fit within your budget but ends up exceeding it once you factor in extra costs like packaging and delivery. Some additional expenses to keep in mind include packaging, breakages and logistics costs like storage and delivery. Make sure you have room in your budget for a few extra gifts, just in case some get damaged or lost, or if you need to include new clients.Explore our curated collection of corporate gifts under ₹1000.
4. Utility
To maximize the impact of your corporate gift ideas and get the most value for the money you spend on corporate gifts, you must ensure that they are high utility, practical corporate gifts that will be appreciated and actively used by your clients. This will increase the perceived value of your gift and make you seem thoughtful in the client’s eyes. The more often your gift is used by your client, the more memorable it will be to them. Additionally, it may even encourage more engagement between you and the client. Examples of high utility gifts include office and tech accessories.Avoid cheap, low-quality, or gimmicky gifts that offer little value. Stay clear of low utility items that may leave an unfavorable impression on your client and create a net negative impact.
5. Personalization
Adding your logo to the gift to personalize it is encouraged. It reinforces to the client the gesture that you have made to indicate how much you appreciate them. If your gift is a high utility item, it will serve as a continuous reminder of your company and brand to the client. If your gift is an item carried around by the client (like merchandise or a tech gadget), it may even serve as an advertisement for your brand. All these factors help you stand out from the competition. However, while personalizing, be mindful of over branding. Any gift plastered with your company’s logos may seem cheap or impersonal. It may even discourage the client from using the gift. Keep the logo visible but subtle to maximize impact.
6.Presentation
The way you present your gift is just as important as the gift itself. How you present and package your gift sets the tone for your client’s first impression. Without thoughtful presentation, all your time, effort, and money spent on a corporate gift could go to waste.
Ensure your gift is packaged both practically and aesthetically for the best impression. Including a personalized note can make the client experience even more memorable. Choose a reliable delivery service that guarantees your gift arrives in perfect condition and on time.Keeping these factors in mind will help you choose the perfect corporate gift for clients. It will also ensure that your clients’ experience is seamless and that they can appreciate and enjoy the gift to the fullest.
Conclusion
To conclude, choosing the right corporate gift requires you to think about who you’re giving it to, how much you can spend, and what you want to convey. If you’re looking to buy bulk gifts for employees and clients in different fields like Banking or pharmaceuticals and more, Bigimpex is your ideal corporate gifting partner. Reach out to us now to order custom gifts or make big purchases.